The alternative wherever you are

Practical and discreet nicotine pouches

6 authentic flavors, up to 6 strength levels
20 nicotine pouches per pack
Using NIU is simple
Here’s how to open the NIU pack and the simple steps to enjoy the nicotine pouch experience.
  • Open the pack correctly

    1- Remove the safety seal.
    2- Press down the lid and turn it to the left until the arrows line up.
    3- Lift the lid.

  • Place the pouch

    Place the pouch under your upper lip. You may feel a slight tingling—this means the flavor and nicotine are being released.

  • Enjoy NIU

    Enjoy NIU in 6 different flavors. Remove it whenever you like and throw it away responsibly.

  • How long it lasts

    Your gum quickly gets used to it, and the tingling fades after 4–5 minutes. The flavor keeps releasing steadily for up to 60 minutes.

Available in different strengths
BEGINNERS
2 mg - 4 mg
For those who are starting to use nicotine pouches
REGULAR USERS
6 mg - 8 mg
For those who already have xperience with nicotine pouches
EXPERTS
10 mg - 14 mg
For those who regularly use higher-strength nicotine pouches
Why KIWI created NIU
NIU was born from listening to the community and from KIWI’s commitment to addressing people’s real needs.
To complete the KIWI ecosystem, we created a new product designed to offer a seamless experience.
At home
In open spaces
In designated areas
At the office
While traveling
While doing sports
Around anyone
A discreet alternative
NIU is a modern and smart experience aligned with KIWI’s quality standards.
No
combustion
No
tobacco
No
inhalation
No
ash
Find the NIU store
nearest to you
Find a store
Frequently asked questions
NIU at a glance
What is NIU

NIU is a brand of nicotine pouches designed to offer adult nicotine consumers a discreet, combustion-free alternative to using tobacco products. These products allow nicotine consumption without smoking or producing smoke and ash.

What is a NIU nicotine pouch?

A NIU nicotine pouch is a small pouch containing nicotine and other quality ingredients. It is placed under the upper lip, where nicotine is gradually released and absorbed through the gum. This type of product may also be referred to as a "pouch."

Where is NIU produced?

NIU is produced in Europe, in dedicated facilities operating under strict quality standards, which KIWI considers an absolute priority. Production follows careful checks on every batch to ensure product consistency, safety, and reliability, and is intended exclusively for an adult audience.

How do you use NIU?

1-Open the pack and take a single pouch.

2-Place the pouch under your upper lip, in contact with your gum.

3-Leave it in place for a period of time (generally up to 60 minutes), during which nicotine will be gradually released.

4-Remove and dispose of the pouch once you have finished using it.

Important: do not chew, suck, or swallow the pouches; they are designed to be placed under the lip and left in position.

What should I expect when using a NIU nicotine pouch?

During use you may experience:

- A slight tingling or warming sensation in the mouth or under the lip; this is a common reaction related to the release of nicotine.

- Taste and aroma that vary depending on the selected product (e.g., minty, fruity, etc.).

- Different sensations depending on the pouch strength; people new to nicotine may prefer lower strengths to start with.

This tingling sensation is normal and part of the product experience, but as with any product containing nicotine, it is important to use it responsibly.

What are NIU nicotine pouches made of?

NIU nicotine pouches are made with high-quality ingredients selected to provide a consistent and controlled experience. They generally contain nicotine, flavorings, and cellulose, the plant-based fiber that forms the pouch.

A detailed list of ingredients is always available on the label and packaging of each NIU product. The ingredients used are plant-derived and comply with the quality standards defined by KIWI.

Flavours and formats
How many nicotine pouches are in a NIU pack?

Each NIU pack contains 20 nicotine pouches. The number is fixed to ensure consistency and ease of use

Can I reuse nicotine pouches?

No, NIU nicotine pouches are single-use.

Once the effect has ended, the pouch should be removed and disposed of. Reusing it offers no benefit and may compromise both the experience and hygiene. NIU products are intended for adult users only.

What happens if I leave a NIU nicotine pouch in my mouth for more than 60 minutes?

NIU is designed to be used for up to about 60 minutes.

If a pouch remains in your mouth longer, generally nothing serious happens, but you may experience:

- A longer-lasting tingling sensation or mild discomfort

- Reduced flavor

- Possible mild gum irritation

We recommend not exceeding the suggested usage time and removing the pouch once the desired effect decreases.

Which strength is right for me?

The ideal strength depends on your nicotine sensitivity and your experience as an adult nicotine consumer.

New users
If you are trying NIU for the first time, it is recommended to start with lower strengths (2 mg or 4 mg) to assess your nicotine tolerance.

Regular users
If you already have experience with products like NIU, you may choose medium strengths (6 mg or 8 mg).

Experienced users
If you are looking for a stronger experience and have previously used nicotine pouches, higher strengths (10 mg or 14 mg) are available.

If you experience excessive discomfort during use, it is advisable to switch to a lower strength.

NIU contains nicotine, a substance that can be addictive, and is intended exclusively for adult nicotine users.

Warnings
Can I chew nicotine pouches?

No. NIU nicotine pouches must not be chewed, sucked, or opened.

They are designed to be placed under the upper lip and left in position, allowing nicotine to be gradually released through the gum.

What happens if I accidentally swallow a NIU nicotine pouch?

NIU nicotine pouches are not intended to be swallowed.

If you accidentally swallow one, in most cases the body will eliminate it naturally, but you may experience gastrointestinal discomfort.

If you feel unwell, contact a doctor or a poison control center and discontinue use of the product.

Who is NIU not suitable for?

NIU is intended only for adult nicotine consumers.

It is not suitable for:

People under 18 years of age

People who do not use nicotine

Pregnant or breastfeeding women

People with nicotine sensitivity

People with certain medical conditions for which nicotine is not recommended

If you have any doubts about using the product, consult a healthcare professional.

Can I recycle NIU nicotine pouches?

Used nicotine pouches are not recyclable and should be disposed of with general waste.

The outer packaging, however, may be recyclable according to local recycling guidelines.

Please stop using NIU if you notice the following side effects:

Stop using the product immediately and consider consulting a healthcare professional if you experience:

- Persistent irritation or pain in the mouth or gums

- Nausea, dizziness, or general discomfort

- Rapid heartbeat

- Unusual or significant reactions during use

Nicotine is an addictive substance. Use NIU responsibly and only if you are already an adult nicotine consumer.

Oral health
Will NIU stain my teeth?

NIU does not contain tobacco and does not produce smoke, so it is not associated with the typical yellowing caused by combustible products.

Always maintain good oral hygiene to help reduce this risk.

Can NIU cause gum disease?

There is no evidence directly linking the use of NIU pouches to gum disease. However, if you experience persistent irritation or discomfort, stop using the product and consult a healthcare professional.

NIU is intended exclusively for adult nicotine consumers.

Disposal
Can I recycle NIU packaging?

Yes. The outer NIU packaging can be recycled according to local recycling guidelines (plastic or mixed recycling, depending on your municipality).

Make sure the packaging is empty and clean before disposing of it.

Can I recycle NIU nicotine pouches?

No. NIU nicotine pouches are not recyclable and should be disposed of in general waste, according to your local waste disposal regulations.