An unprecedented technological breakthrough.

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The e-cigarette chosen by more than 2 million people

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A support you can count on

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Cotton Tips

The Tips suitable for every personality

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About Us

A constantly evolving brand

KIWI is much more than a product; it is a universe made of people, partners and inventions that revolutionized an entire industry. These are the achievements we are most proud of:

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Active Clients

Over 3 million people have chosen KIWI for a smoke-free life.



KIWI products are distributed in 45 countries through our commercial channels.



Thanks to the more than 40,000 stores that have chosen to work with us, KIWI products are easily accessible to our customers.

Official KIWI stores

Explore the best of KIWI in our stores

Discover our products and ask our experts for advice in person. Each store has teams dedicated to assistance, support, consultancy activities and much more.

We''ll help you get started. And to stop.

Your road to change is closer than you think!

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Latest news

  • KIWI: The First Italian Vaping Brand to Attain Italian Excellence
    KIWI: The First Italian Vaping Brand to Attain Italian Excellence

    KIWI: The First Italian Vaping Brand to Attain Italian Excellence

    In the expansive landscape of the Italian industry, KIWI has established itself as a trailblazer in the vaping sector. A recent and highly significant achievement is its induction into the prestigious Italian Excellence roster, reaffirming its status as one of Italy's shining stars in the vaping industry. This development signifies a substantial leap forward, not only for the company but also for the broader vaping industry in Italy.

  • KIWI 2: Watch the official launch
    KIWI 2: Watch the official launch

    On September 5, 2023, at 4:30 PM, we witnessed the live presentation of the highly anticipated KIWI 2 from the studios of the picturesque Talent Garden in Milan. This is the latest creation from our team, promising to redefine the vaping landscape.

    The presentation was led by Mattia and Vincenzo Sparacino, the founders and owners of the brand.

    "KIWI's mission," explained founder Mattia Sparacino, CEO of Vapour International, "has always been to reimagine the vaping experience. And today, we are once again pushing in that direction." The strengths of this new product are expected to be the innovative technology combined with a fresh and reimagined design compared to current standards. "At KIWI," Sparacino continued, "we see each of our products as a blank canvas,

  • KIWI: the first Italian electronic cigarette lands in Japan
    KIWI: the first Italian electronic cigarette lands in Japan

    After its arrival in Australia and the United Arab Emirates, KIWI is now entering Japan, a country that is a true reference for innovation and technology worldwide.

    Thanks to the collaboration with BEYOND VAPE JAPAN, KIWI will be distributed in the Japanese market, giving more and more people the opportunity to change their habits and improve their lifestyles.


    Vaping in Japan: an unstoppable growth