Privacy and Cookie Policy

HubSpot Cookies

Service name: HubSpot
Provider: HubSpot, Inc.
Purpose: Marketing, analytics, website functionality

Types of cookies used:

  • Analytical cookies: To track visits and user interactions with the website
  • Marketing cookies: To personalise content and advertising
  • Functional cookies: To remember user preferences

Main cookies:

__hstc Main tracking cookie (duration: 13 months)
__hssc Tracks sessions (duration: 30 minutes)
__hssrc Determines whether the user has restarted the browser (session)
hubspotutk Tracks the visitor's identity (duration: 13 months)
__hs_opt_out Opt-out from tracking (duration: 13 months)
__hs_do_not_track Respects "Do Not Track" browser settings (duration: 13 months)

Legal basis: User consent (GDPR Art. 6.1.a)

Link to HubSpot's privacy policy: https://legal.hubspot.com/privacy-policy

How to disable: Users can disable HubSpot cookies through their browser settings or by visiting the HubSpot opt-out page.

Google Analytics Cookies

Service name: Google Analytics
Provider: Google LLC
Purpose: Statistical analysis of web traffic and user behaviour

Types of cookies used:

  • Analytical/statistical cookies: To collect information in aggregated form

Main cookies:

_ga Distinguishes unique users (duration: 2 years)
_gid Distinguishes unique users (duration: 24 hours)
_gat Limits the frequency of requests (duration: 1 minute)
_ga_<container-id> Maintains session state (duration: 2 years)
_gac_<property-id> Contains information related to campaigns (duration: 90 days)

Legal basis: User consent (GDPR Art. 6.1.a)

Link to privacy policy: https://policies.google.com/privacy

How to disable: Install the Google Analytics opt-out browser add-on or manage preferences via the cookie banner.

Microsoft Clarity Cookies

Service name: Microsoft Clarity
Provider: Microsoft Ireland Operations Limited (Microsoft Corporation group)
Purpose: Analysis of user behaviour on the website through heatmaps, session recordings and interaction statistics, in order to improve site usability

Types of cookies used:

  • Analytical/statistical cookies: To collect information about browsing behaviour (mouse movements, clicks, scrolling) and user sessions

Main cookies:

_clck Persistently identifies the user for Microsoft Clarity (duration: 1 year)
_clsk Identifies the user session (duration: 1 day)
CLID Microsoft Clarity identifier set by the clarity.microsoft.com domain (duration: 1 year)
MR Used by Microsoft to refresh the identifier (duration: 7 days)
MUID Unique Microsoft identifier used for analytics and personalisation (duration: 1 year)
SM Microsoft session management (duration: session)
ANONCHK Anonymous verification of the MUID identifier (duration: 10 minutes)

Legal basis: User consent (GDPR Art. 6.1.a)

Link to privacy policy: https://privacy.microsoft.com/en-us/privacystatement

How to disable: Users can refuse or withdraw consent to Microsoft Clarity analytical cookies via the cookie banner or by disabling them directly from their browser settings.

Magento 2 Cookies (Standard)

Service name: Magento 2 E-commerce Platform
Provider: Adobe Inc. (software self-hosted on the Controller's infrastructure)
Purpose: Essential operation of the e-commerce website

Essential/technical cookies:

PHPSESSID Maintains the user session (session)
form_key Protects forms against CSRF attacks (session)
mage-cache-storage Optimises local performance (session)
mage-cache-storage-section-invalidation Forces the reload of specific sections (session)
mage-messages Tracks error and notification messages (duration: 1 year)
recently_viewed_product Stores recently viewed products (local)
recently_viewed_product_previous Navigation between viewed products (local)
recently_compared_product Recently compared products (local)
product_data_storage Stores product configurations (local)

Functional cookies:

section_data_ids Stores customer-specific information (session)
private_content_version Manages personalised content (duration: 10 years)
X-Magento-Vary Cache configuration for personalised content (session)
mage-translation-storage Stores translations (local)
mage-translation-file-version Translation file version (local)

Cart/checkout cookies:

mage-cache-sessid Value used for local cache clearance (session)
mage-banners-cache-storage Stores banner information (local)
guest-view Allows guests to edit orders (duration: 1 year)
stf Stores when product emails are sent (local)

Legal basis:

  • Essential cookies: Legitimate interest (GDPR Art. 6.1.f)
  • Functional cookies: User consent (GDPR Art. 6.1.a)

How to disable: Essential cookies cannot be disabled without compromising the operation of the website. Functional cookies can be managed via browser settings or the cookie banner.

Cloudflare Cookies

Service name: Cloudflare
Provider: Cloudflare, Inc.
Purpose: Website security, DDoS attack mitigation, bot management, content delivery optimisation (CDN)

Types of cookies used:

  • Essential/technical security cookies: To identify and block malicious automated traffic and to ensure correct content delivery

Main cookies:

__cf_bm Cloudflare bot management: distinguishes human from automated traffic (duration: 30 minutes)
cf_clearance Indicates that the user has passed Cloudflare's security checks (duration: variable, typically up to 1 year)
_cflb Load balancing cookie to ensure session continuity (duration: session)

Legal basis: Legitimate interest (GDPR Art. 6.1.f) — Cloudflare security cookies are necessary for the protection of the website and user data against abuse and attacks.

Link to privacy policy: https://www.cloudflare.com/privacypolicy/

How to disable: As these are technical cookies essential for website security, they cannot be disabled without compromising protection against threats and the correct functionality of the website.

Indigo.ai Chatbot Cookies

Service name: Indigo.ai (conversational chatbot)
Provider: Indigo.ai S.r.l.
Purpose: Management of the conversation session with the chatbot available on the website, continuity of the dialogue and routing of requests to human support when necessary

Types of cookies used:

  • Functional / session cookies: To maintain the state of the conversation with the chatbot during browsing of the website

Main cookies:

indigo_session Identifier of the conversation session with the chatbot (duration: session)
indigo_user_id Anonymous identifier of the user for dialogue continuity across pages (duration: variable, typically up to 30 days)

Note: the exact cookie names may vary depending on the configuration of the Indigo.ai widget used on the website. The chatbot may also use local storage mechanisms (localStorage / sessionStorage) for conversation continuity, in alternative to or in addition to cookies.

Legal basis: User consent (GDPR Art. 6.1.a) for the activation of the chatbot; legitimate interest (GDPR Art. 6.1.f) for the technical persistence of the session once the conversation has been started.

Link to privacy policy: https://indigo.ai/en/privacy/

How to disable: The user can refuse the activation of the chatbot via the website's cookie banner or delete session cookies through browser settings. Disabling these cookies will prevent the chat service from being used.