The innovation has two new colors

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KIWI 1 Pen

The e-cigarette chosen by more than 2 million people

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KIWI Care

A support you can count on

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Cotton Tips

The Tips suitable for every personality

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About Us

A constantly evolving brand

KIWI is much more than a product; it is a universe made of people, partners and inventions that revolutionized an entire industry. These are the achievements we are most proud of:

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2M+

Active Clients

More than one milion of people have chosen KIWI for a free life without smoke.

45+

Countries

KIWI products are distributed in 45 countries through our commercial channels.

40K+

Stores

Thanks to the more than 40,000 stores that have chosen to work with us, KIWI products are easily accessible to our customers.

Official KIWI stores

Explore the best of KIWI in our stores

Discover our products and ask our experts for advice in person. Each store has teams dedicated to assistance, support, consultancy activities and much more.

We'll help you get started. And to stop.

Your road to change is closer than you think!

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Newsroom

Latest news

  • KIWI: the innovative electronic cigarette now also available in Jordan
    KIWI: the innovative electronic cigarette now also available in Jordan

    The global expansion of KIWI is ongoing, and today, we are excited to announce our expansion into Jordan!

    Jordan is a rapidly developing country with rich historical and cultural significance.

    Through our partnership with Elite Vape, KIWI will now be available in Jordan, providing more people with the opportunity to transform their habits and enhance their lifestyle with an innovative alternative to traditional cigarettes.

    The Jordan vaping market: how KIWI will help the population

  • KIWI: The First Italian Vaping Brand to Attain Italian Excellence
    KIWI: The First Italian Vaping Brand to Attain Italian Excellence

    KIWI: The First Italian Vaping Brand to Attain Italian Excellence

    In the expansive landscape of the Italian industry, KIWI has established itself as a trailblazer in the vaping sector. A recent and highly significant achievement is its induction into the prestigious Italian Excellence roster, reaffirming its status as one of Italy's shining stars in the vaping industry. This development signifies a substantial leap forward, not only for the company but also for the broader vaping industry in Italy.

  • KIWI 2: Watch the official launch
    KIWI 2: Watch the official launch

    On September 5, 2023, at 4:30 PM, we witnessed the live presentation of the highly anticipated KIWI 2 from the studios of the picturesque Talent Garden in Milan. This is the latest creation from our team, promising to redefine the vaping landscape.

    The presentation was led by Mattia and Vincenzo Sparacino, the founders and owners of the brand.

    "KIWI's mission," explained founder Mattia Sparacino, CEO of Vapour International, "has always been to reimagine the vaping experience. And today, we are once again pushing in that direction." The strengths of this new product are expected to be the innovative technology combined with a fresh and reimagined design compared to current standards. "At KIWI," Sparacino continued, "we see each of our products as a blank canvas,